Over the past two years, FotoBridge has built a strong following among people interested in preserving photos, including educators and archivists, and its corporate clients include NBC Universal, the Smithsonian, the Indianapolis Colts and USA Hockey. The company shares photos, photography news and tips, and discount offers with its 14,000 likes on Facebook and 18,000 followers on Twitter. It also uses social media to answer questions and share blog posts, testimonials, and behind-the-scenes details of selected high-profile digitizing projects. “We answer questions and support customers primarily in real-time via Facebook,” said Ms. Morris. “For us, it’s a quick, effective and efficient way to communicate with those customers adept at using Facebook, which is becoming a larger part of our customer base.”

The New York Times